IKEA | Kåseberga

Kåseberga is a new product line from IKEA blending surf-inspired designs with sustainable materials.

To release the product line, we worked with IKEA and the WSL to create a film featuring Rob Machado and Kassia Meador who were influential throughout the design process. Through shoots in Sweden and Southern California we created a beautiful, inspiring product launch documentary highlighting the product inspiration, design, and functionality. 

Learn more here.

AWARDS: Silver Clio Award for Brand Partnerships

STYLE:  SHORT DOCUMENTARY
CLIENT: WORLD SURF LEAGUE
DIRECTOR: ALICE GU
PRODUCERS: TYLER DUNHAM + CARRIE PYLE LAWRENCE + SETH BROWN
EXEC. PRODUCER: TIM GREENBERG, MAGNUS NORD, JASON REM, JAMES FUTCHER, PRESTON PETERS
EDITORS: CHRIS WIGER + SETH BROWN
DP: ALICE GU
AC: TOBIN OLDACH
LOCATION: SWEDEN +
SOUTHERN CALIFORNIA